Now that's over, let me begin ranking (by name) and re-naming the 29 NBA arena's. I was able to find a very handy source to help me. Three tiers to this: names that are just crazy and should probably be fixed, one's that kind of make sense but could take a change, and one's that work well. Under previous names, I mean previous names of the current building, not old buildings. In descending order of making sense, let's begin:
Third Tier
29. Smoothie King Center. New Orleans Pelicans.
The Pelicans announced a ten year deal with Smoothie King in 2014. Look, we all love smoothies, but this is a stretch. It turns out that Smoothie King started in Kenner, Lousiana. So at least they didn't get some company with no connections to the area.
Former name: New Orleans Arena. Suggested name: The Nest Arena. Many of these names I come up with are in a world before corporate sponsorship. If you want to go all in on the Pelicans name, make it the nest. Apparently, pelicans choose flat soil to nest, and dig into it, just like how arenas are made (in a kindergartner mindset sort of way)!
28. Bankers Life Fieldhouse. Indiana Pacers.
When you think of Indiana do you think of banks? No, you think of fields, industries, Indy car, and basketball. Bankers Life was actually established in Chicago. Yeah its Midwest, but really, a division rival? There are so many other options. The naming rights go through 2019, but when its up, who knows?
Suggested name: The Fieldhouse. Or the Track. But I like the Fieldhouse. Announcers would really emphasize THE Fieldhouse.
27. Talking Stick Resort Arena. Phoenix Suns.
When the name of the arena is three words before you even get to the arena part, its probably too long. The Scottsdale resort starts their partnership this year, and I like the locality of it, but the name doesn't really roll off the tongue.
Former names: America West Arena and US Airways Center (US Airways bought out America West but kept their 30 year deal in place, which didn't make it all 30 years).
Suggested name: House of the Rising Suns. OK, I just complained about long names, and this is a direct contradiction, but albeit cheesy, this is great. I don't need to argue for it, the Animals can do that for me (don't argue that this song mentions New Orleans, many times. But as long as the Jazz are in Utah, this slight New Orleans idea theft wouldn't matter)
26. Pepsi Center. Denver Nuggets.
When you think Denver do you think Pepsi? For that matter, name any place that makes you think of Pepsi? Just seems a little generic. Pepsi paid $68 million for the rights, so money destroys creativity again! Just kidding, almost every arena has a similar exorbitant deal. Soda brands as an arena name doesn't work that well in general, although it could (see Atlanta).
Suggested Name: The McDonalds Center. My first sponsorship idea. When people think of Nuggets, they think McDonalds much more than snow capped mountains. I think it would be great.
T/24. American Airlines Arena and American Airlines Center. Miami Heat and Dallas Mavericks.
This could be lower due to the glaring repetition. They are tied because there is not much of a difference between an Arena and a Center. It actually makes some sense, because Miami and Dallas are hubs for AA. But if hubs were the only argument, here are the following teams that would be AA affiliates:
- American Airlines Fieldhouse, Charlotte.
- Palace of American Airlines, Philadelphia.
- The American Airlines Garden, New York.
- American Airlines Forum, Los Angeles.
- American Airlines Building, Chicago.
- American Airlines Large Structure with Teams in it, Phoenix
The NBA would become the American Airlines NBA.
Suggested names: Miami: The Port. Dallas: Cuban's Cube (which Mark Cuban would somehow design to be cube shaped.
23. Amway Center. Orlando Magic.
This is just kind of bland. Amway is based in Michigan, so I don't really understand this one. Your team name is the magic, that opens the (trap) door to a lot of naming possibilities. Oh well.
Suggested names: The Wand, Hogwarts, or Shaq Train Arena.
22. BMO Harris Bradley Center. Milwaukee Bucks.
The Bradley Center was originally named in memory of Harry Lynde Bradley, father of Jane and Lloyd Pettit, who gifted the arena to the state of Wisconsin. That's a great reason to name an arena, but then the Chicago based BMO Harris swooped in 2012 to get naming rights. Chicago is always messing with Milwaukee. The name doesn't have the same feel to it as the Bradley Center did. Who knows what the proposed new arena would be called.
Previous name: Bradley Center. Suggested name: Oscar Robertson Arena. They could call it the Big O.
21. EnergySolutions Arena. Utah Jazz.
It's one word, which is kind of weird. Props for geographic relevance, as their headquarters are in Salt Lake City. I am one of many who complain that the team name is the Jazz. Jazz in Utah? They really should have changed it the second they moved it, but legalities would have made that tough.
Previous name: Delta Center. Suggested name: Bayou Arena. Why not take more ideas from New Orleans?
20. Sleep Train Arena. Sacramento Kings.
Sleep King is a mattress company, and is a child of Mattress Firm(does the parent organization idea work inversely?). Sleep is not a good name for an arena. Though train is usually associated with fast paced and high energy. So this name contradicts itself. The only reason this isn't number 28 or so is that you could call it the Train, which has potential to be nostalgic, if that makes any sense. Sac town fans are just happy their team stayed, I doubt they care all that much about the name.
Previous names: Arco Arena and Power Balance Pavilion. Suggested name: The Kings Court or the Castle.
19. Time Warner Cable Arena. Charlotte Hornets.
What nickname can you give to this? The Time? The Cable? Time Warner has corporate offices in Charlotte, so it makes sense in that regard. Since naming rights keep going up in price, I doubt we will see companies buying the rights and naming it anything but their corporate name.
Previous name: Charlotte Bobcats Arena. Suggested name: the Air Jordan Center. It pretty much already is.
Second Tier
18. Toyota Center. Houston Rockets.
Ever since Yao Ming graced a Rockets jersey, the team has had quite the following in China. Toyota is a Japanese car. Maybe the strong East Asian following was one of the reasons? Toyota, like most of these, was probably just the highest bidder. It's not a terrible name for an arena as far as corporate names go.
Suggested names: The Launch Pad (I do realize most of these ideas sound more like nicknames, but I don't care), or NASA Arena.
17. AT&T Center. San Antonio Spurs.
This kind of makes sense, as AT&T's headquarters are in Dallas, which is why this also doesn't make sense. Why doesn't Dallas take this name and San Antonio could be free to pick whatever they want. The Cowboys stadium is also AT&T so if you think of Texas broadly it works. But if you think of the more specific cities and the rivalries of the teams, it makes less sense.
Suggested names: HEB Arena, The Boot, Whataburger Forum, or River Walk Arena.
16. Verizon Center. Washington Wizards.
Leaving the Texas theme, but continuing the phone company theme here. Verizon and DC don't have many ties, but money rules the day when it comes to these things. The Wizards have not had much playoff success this century, so unfortunately, no one can, as Verizon says, hear them now. I have heard people refer to the arena as the Phone Booth, which works with most of my suggestions. Shouldn't a team in the nations capital have a some what more appropriate name?
Previous name: MCI Center.
Suggested names: American Apparel Arena (Too soon?), American Eagle Arena, JFK Arena, Washington Forum, or Beltway Center.
15. Philips Arena. Atlanta Hawks.
Another name without any big connection to the city. The Hawks have been dealing with some tumultuous ownership changes and struggling with attendance. Maybe a name change could fix that? I'm not saying the name is the reason for either of those issues, but for the sake of argument, what would be a better name? There are a few companies from Atlanta that would be obvious.
Name Suggestions: Coca Cola Center, Chic-fil-a Center, or beat the Pelicans to it and call it the Nest.
14. Wells Fargo Center. Philadelphia 76ers.
Let's see if Philly GM Sam Hinkie trades the naming rights of the arena to the Warriors for some second round picks. Wells Fargo's headquarters are in San Francisco, so giving it to the bay area could work.
Previous names: CoreStates Center, First Union Center, and Wachovia Center.
Suggested names: Liberty Bell Garden, Rocky Center, First Capital Arena (not company, but the historical reference), Founding Fathers Forum, Declaration Center, or anything patriotic.
13. Chesapeake Energy Arena. Oklahoma City Thunder.
A pretty long name, which is why many announcers will refer to it as the Peak. Yes this company is based in OKC. It doesn't really flow off the tongue but it has a nice enough nickname to get this high on list.
Former names: Ford Center and Oklahoma City Arena
Suggested name: The Cloud Center.
12. TD Garden. Boston Celtics.
This was undoubtedly throwing back to the Boston Garden, which housed the glory years of the Celtics. But if you are going to throwback, do it all the way. Much like the BMO Harris Bradley Center, Boston Garden has more local currency than the bank sponsor. It would be a cool name for a football stadium though.
Previous names: Shawmut Center, Fleet Center, and some other names.
Suggested names: go back to Boston Garden, Celtic Pride Arena, Bird Forum, Bill Russel Arena.
11. Target Center. Minnesota Timberwolves.
Go to Minnesota, everything is Target. The Twins stadium is Target Field, and Target logos seem to be just as common as Vikings logos. Fun Fact: Target has as many Super Bowl wins as the Vikings. Anyways, I like the consistency on this one, but this top ten is pretty tight.
Name suggestions: KG Arena. Why not?
First Tier
10. Barclays Center. Brooklyn Nets.
For some reason, this really works for me. They needed some big time, international company to take the rights to the fancy new spectacle of an arena. Barclays paid $400 million for a 20 year deal! Not long ago, you could buy a team for that much. It feels disrespectful to suggest any other name after that much was spent on the name.
Name suggestions: Rolex Center, Bridges Arena, or Roc-Nation Palace.
9. FedExForum. Memphis Grizzlies.
For the top ten I am going to stop talking about the corporate relationship with the city, though it does still carry weight. This one makes top ten because the Grizzlies are the only team who have kept calling their building Forum. I love that. FedEx works because the Grizzlies were shipped from Vancouver.
Name suggestions: The Bear Pit, Rock and Roll Arena, or the BBQ Center.
8. Oracle Arena. Golden State Warriors.
Name-wise this makes perfect sense. Any team near Silicon Valley should have a technical sponsor, and they do. Reputation also helps this arena, as the Warriors have some of the most passionate and loud fans in the league.
Previous names: The Oakland/Alameda County Colosseum Arena (you can see why they changed that long name, but fun fact: Oracle shares a lot with the A's/Raiders stadium), New Arena in Oakland, and Oakland Arena.
suggested name: Apple Arena (surprised this hasn't happened somewhere by now).
7. Quicken Loans Arena. Cleveland Cavaliers.
Major points for the easy nickname of the Q. This arena is also associated with pre-decision Lebron Cavs teams. They have had very good attendance over the years.
Former name: Gund Arena.
Name suggestion: the Lebron Center. Could you imagine naming a court after a player that is still playing for the team? That would be awesome.
6. United Center. Chicago Bulls.
Nostalgia can get you this far. The name hasn't changed since it was built in 1994. Obviously that was right before Jordan came back from baseball and led the Bulls to multiple titles again. This consistency makes United synonymous with the Bulls but also the very successful Blackhawks.
Name suggestions: Michael Jordan Arena. I could actually see this. Although he may get mad anytime someone uses the name without his permission. (side tangent: I get that he wants to protect his name, but more leniency would be nice)
5. Moda Center. Portland Trail Blazers.
I could put this one at 29th or top ten. There is a lot of wiggle room. I decided to put them top 15 but the more I thought about it,and the more the irony sunk in, the higher they rose. They lose a lot of points because the Rose Garden was a perfect name for a Portland arena. They get major points due to sad irony, Moda is an Oregon based health insurance provider. If any franchise should be represented by a health insurance agency, its Portland (see Walton, Bowie, and Oden).
Previous name: Rose Quarter. Suggested name: The only more ironic name that a health insurance company would be Draft Kings Arena (see Bowie, Oden).
4. Staples Center. Los Angeles Lakers and Los Angeles Clippers.
Sadly for Clippers fans, the arena is more associated with the Lakers and maybe even the Kings (NHL). The Clippers have been trying recently to cover up Lakers banners during Clippers games. The name is pretty iconic, as success does a lot of good for arena names.
Name suggestion: Universal (Studios) Arena. That would be cool.
3. Air Canada Center. Toronto Raptors.
What better way to represent the entire country of Canada? The name Air Canada also triggers basketball (such as Air Jordan) more than the actual airline. This name works well.
Suggested name: Jurassic Park Arena or the 6.
2. The Palace of Auburn Hills. Detroit Pistons.
I have always loved this one. Many Pistons fans were mad when the Pistons left Detroit for the suburbs, which is understandable. Even if the move wasn't right, the name certainly was. This arena opened right as the Bad Boys were having their run. It sounds so fancy that it works perfectly!
Suggested name: the General Motors center.
1. Madison Square Garden. New York Knicks.
The Garden is unbeatable. There is so much history with the Garden, which opened in 1968. It is a spectacle, and encapsulates Knick basketball perfectly. No arena can compare with the vibes of the Garden. And the Garden stands alone.
Names suggestions: Really?
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